Who pays for the marketing budget when selling a property?

The term 'luxury real estate' has become so overly used that it is difficult to tell what constitutes luxury any more. Everything for your marketing campaign begins by first defining your target audience, the more specific the better. Especially more important in tough economic times that you ensure that you are building supply to match the demand from your target audience.

As to marketing, it is important to mix it up with different media both traditional and non, so you have a variety of touch points for your message. People these days spend a lot of time on social media and are increasingly making purchasing decisions from endorsement by people in their friends network. Look for influencer groups for your target. Engage in the social conversation, it is invaluable feedback.